Ecco Domani

Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2]It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3]

Advertising

Ecco Domani has used marketing strategies that went "into people's lifestyles"[4] and advertisements aimed at young consumers. One of the company's campaigns in print publications featured a "young woman kicking up her heels, with a statement that: 'Red wine is for meat, white wine is for fish. Blah! blah! blah! blah! Forget the rules! Enjoy the wine.'"[5] The company also sponsors the Fashion Foundation Awards in support of young designers.[6] Former winners include Patrik Ervell[7] and Prabal Gurung.[8]

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