Ecco Domani
Ecco Domani is the brand of an Italian wine company selling in the United States, Canada, and Northern Europe,[1] with marketing and distribution by E & J Gallo Winery.[2]It was founded in 1996 and is led by Fabrizio Gatto.[1] Market Watch named it one of the "hot brands" in 1998.[3]
Advertising
Ecco Domani has used marketing strategies that went "into people's lifestyles"[4] and advertisements aimed at young consumers. One of the company's campaigns in print publications featured a "young woman kicking up her heels, with a statement that: 'Red wine is for meat, white wine is for fish. Blah! blah! blah! blah! Forget the rules! Enjoy the wine.'"[5] The company also sponsors the Fashion Foundation Awards in support of young designers.[6] Former winners include Patrik Ervell[7] and Prabal Gurung.[8]
References
- ^ a b "Ecco Domani Background". Ecco Domani. http://www.eccodomani.com/about/background/index.asp. Retrieved 2010-01-28.
- ^ "Browse by Brand Name". http://www.gallo.com/wine/United%20States/Brand%20Names/BrowsebyBrandName.html.
- ^ Prial, Frank J. (1999-05-26). "Wine Talk: Losing a Taste for the Cheap Stuff". The New York Times. http://www.nytimes.com/1999/05/26/dining/wine-talk-losing-a-taste-for-the-cheap-stuff.html?pagewanted=all. Retrieved 2010-01-28.
- ^ Michael Bierut, William Drenttel, Steven Heller Looking Closer 5: Critical Writings on Graphic Design, Volume 5 Edition illustrated Allworth Communications, Inc., 2006 ISBN 1581154712, 9781581154719 243 pages page 158
- ^ Abraham Aamidor Real feature writing
- ^ Gould-Simon, Alisa. "Ecco Domani Winners to Show at NYFW & on Lifetime". BlackBook Magazine. http://www.blackbookmag.com/article/ecco-domani-winners-to-show-at-nyfw-on-lifetime/14709. Retrieved 2010-01-28.
- ^ Borrelli-Persson, Laird (2010-01-15). "The Nifty 50: Patrik Ervell, Designer". T (New York Times). http://tmagazine.blogs.nytimes.com/2010/01/15/the-nifty-50-patrik-ervell-designer/. Retrieved 2010-01-28.
- ^ Verner, Amy (2010-01-08). "Designer Prabal Gurung on his 'overnight' success". The Globe and Mail. http://www.theglobeandmail.com/life/style/designer-prabal-gurung-on-his-overnight-success/article1424287/. Retrieved 2010-01-28.
External links